Welcome to the reality of being a public-facing professional in 2025. If you're a realtor, car salesperson, mortgage broker, or anyone whose business relies on having your name, phone number, and email everywhere online, you're not just marketing yourself to clients — you're offering scammers a VIP backstage pass to your life. The more successful you are, the bigger the target you become. The good news? You don't have to choose between being visible to clients and invisible to scammers. This guide will show you how to protect yourself, slash your spam, and keep your personal life separate from your work — all without killing your lead flow.